Privacy Policy
Last updated: Sep 22, 2021
We know that you care about how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Policy (the “Policy”, “this Policy”) describes how Lemonade Fashion, Inc. and its affiliates (collectively “Lemonade”) collect and process your personal information through Lemonade websites, devices, products, services, online stores, and applications that reference this Policy (together “Lemonade Services”). By using Lemonade Services, you are consenting to the practices described in this Privacy Policy.
THIRD PARTY WEBSITES
Our website can contain links to and from the websites of our partner boutiques, retailers and brands (collectively our “Partners”), advertisers, and affiliates, amongst others. If you follow a link to any of these websites, please note that this Privacy Policy does not apply to those websites. We are not responsible or liable for the privacy policies or practices of those websites, so please check their policies before you submit any personal data to those websites.
What Personal Information About Customers Does Lemonade Collect?
When you interact with us, whether by using our website or communicating with us, we may collect the following information about you in order to provide and continually improve our products and services:
- Information You Give Us: We receive and store any information you provide in relation to Lemonade Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Lemonade Services.
- You may give us information about yourself if you sign up for an account on our website, place an order for products, complete any online forms (such as registration forms, competitions, and surveys), opt in to receive our newsletters and special offers, enter a competition or promotion, participate in social media functions with our website, or correspond with us (by email, telephone, instant messaging apps, instant chat on our website, social media or otherwise).
- Depending on what you provide, this information can include your name, address or location, phone number, email address, date of birth, gender, purchase information, shopping preferences, images and financial information (including your credit or debit card details, although we do not hold, process, or read them, our payment processors do).
- If you register an account on the website, then you may choose to give us your photograph. From your account, you can also invite your friends to shop at our website (including by email, Facebook, or Twitter). Even though we will let them know that we have received their details from you, please ensure that you have your friend's permission before sharing their contact details with us and only forward emails to people you know would be happy to receive them.
- Automatic Information: We automatically collect and store certain types of information about your use of Lemonade Services, including information about your interaction with content and services available through Lemonade Services. Like many websites, we use “cookies” and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Lemonade Services and other content served by or on behalf of Lemonade on other websites.
- Information we receive from other accounts or sources: we can receive information about you from other sources, such as other accounts (e.g. you use your Apple ID to sign in on our Website) or other websites, including data brokers, our partners, social media providers like Facebook and Twitter, advertising networks and analytics partners, and payment and delivery service providers.
- By logging into our mobile applications via Apple or Facebook, or linking your account on our Website to your Apple or Facebook, you are giving us permission to obtain certain information and content from these accounts. The specific types of information that we may obtain depends on your settings for that account or website, and will be subject to their privacy policies.
- We supplement the data you provide us with data from data appending services such as public or social graph data in order to better serve you with content or promotions. We will append this data to our existing customer account information to better understand customers' interests and to provide more relevant product recommendations and advertising, to increase our customer's security when using our website and to comply with our legal obligations, such as sanctions laws. This information may include household size, household income, or profession. This information can be associated with your personal information such as name, email, address, physical address or phone number
- Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.
- Information our IT systems collect about you: each time you visit the website, certain information will be created and automatically recorded by our IT systems. That information includes:
- Cookies: you can see more details about cookies here but these small text files can help improve your experience with the website and make it easier to interact with us. This may include storing your location, currency or language preferences to save you having to re-enter information when returning to, or ensuring that items you wish to order do not disappear as you navigate between pages on our Website. We also use cookies to provide you with tailored advertising;
- Device information: the information provided by your device will differ depending on your operating system (eg. PC, Mac, iPhone, Android, or otherwise) and the settings on that device, but also includes the type of device you have (eg. an iPhone 6S or Samsung Galaxy S7), the device's IP address and location, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, and crash or download error reports.
For What Purposes Does Lemonade Use Your Personal Information?
We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:
- Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
- Provide, troubleshoot, and improve Lemonade Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Lemonade Services.
- Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Lemonade Services.
- Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
- Communicate with you. We use your personal information to communicate with you in relation to Lemonade Services via different channels (e.g., by phone, email, chat).
- Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Lemonade, and others. We may also use scoring methods to assess and manage credit risks.
To provide you services and the website, including to allow you to order and receive products using our website, administer your account and to optimise your experience we need to use the information that we collect in a number of different ways.
We also use the information for marketing and advertising purposes. Where you have told us you would like to receive marketing communications or when you have made a purchase using our services, we and our partners will use your personal information (including your name, email address and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information (including supplemental information received from partners that we append to our existing customer information as described below), to tailor these messages to you. You may unsubscribe from our email marketing communications by modifying your preferences in your account's profile management section, or by following the opt out instructions in the promotional emails that are sent to you.
Should your country be covered by such services, we may use your information to provide you with shopping recommendations and personal styling-related services, therefore, you will have access to an improved and more interactive shopping experience. Such services will be provided along with third-party providers, which will be acting as processors.
We may use third-party service providers to serve advertisements most relevant to you across your different devices and on our own and others' websites and mobile applications. In addition to the information about your visits to our website or usage of our mobile application, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from Lemonade or from our partners. For information about opting out of targeted advertising and controlling the use of cookies, please see the cookies section of this Privacy Policy.
We also carry out research, analysis, and surveys on your use of our website, and views. We keep tracking of your spend on our website to see if you can benefit from our exclusive loyalty programs, the VIP customer program and Access. Finally we use your information to confirm your identity and perform credit checks or anti-fraud checks, in order to ensure your, and our, financial security. Please scroll down to find out the detailed purposes for which we collect your information, what specific information is collected and the legal basis for which we purpose that data.
- To register and manage your account in our website: we collect your name, email, password and other additional details you may wish to add in your account, like phone number, addresses and gender. The legal basis is the performance of a Contract with you.
- To fulfil the orders you make through our website: we collect your Name, addresses, email, phone number, Order details, like the products you are buying, the size and price. The legal basis is the performance of a Contract with you.
- To collect payment from you we collect your payment information, which comprises the credit/debit card's number, holder's name and CVV. We do not store them and only transfer them to our authorized payment providers. The legal basis is the performance of a Contract with you.
- To provide you with our customer services (including helping you to solve any issue you have with our services, updating you about any change to our terms of service, or contacting you to know how was your experience with us) we collect your name, email, password, phone number and addresses and your contact history with us. The legal basis is the performance of a Contract with you and our legitimate interests in retaining you as a customer.
- To monitor the quality of our customer services: we collect your name, email, password, phone number and addresses, your response to our SMS inquiries about the quality of the service and your contact history with us (including phone records of our conversations and conversations through email or other instant messaging apps). The legal basis is the legitimate interests in running our business.
- To administer, maintain and optimise our website and our services: we collect your device information (such as your device IP address and device type), cookie identifiers and browsing information. The legal basis is the legitimate interests in running our business.
- To perform fraud and credit checks and assess if we can do business with you: we collect your name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, specific behavioral cookies, device information (such as IP address and device type), any national identifiers (like driver's license or ID cards) and any publicly available information (like social media profiles or news). The legal basis is the legitimate interests to protect Lemonade and its customers from fraudulent activities and compliance with a legal obligation.
- To send you marketing communications and personalised offers: we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, cookie identifiers, internal identifiers and country. The legal basis is (a) the legitimate interests to perform electronic direct marketing of similar products and services which you have acquired using our Website or, (b) when such is not applicable, your consent to send your special offers and campaigns powered by Lemonade in cooperation with exclusive partners.
- To manage our loyalty programmes: we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level and wealth. The legal basis is our legitimate interests in running our business and improving the shopping experience.
- To provide you with personalised recommendations and enhance your experience: we collect your name, email, phone number, addresses, date of birth, purchase history, browsing history and behavior, device Information, shopping preferences, nickname, cookie identifiers, internal identifiers, country, spent tier level and wealth. The legal basis is our legitimate interests in running our business and improving your shopping experience.
- To carry on research, analysis, enquiries and surveys on your use of our website: we collect your name, addresses, email, device information, purchase history, browsing history and behavior, shopping preferences, cookie identifiers, internal identifiers and country. The legal basis is our legitimate interests in running our business and improving our Website and your experience.
- To perform advertising and retarget advertising of both ours and our partners' products and services: we collect your email, cookie identifiers and device information. The legal basis is our legitimate interests in running our business.
- To produce aggregated statistical reports: we use your order history, provided that the results of such reports do not identify you. The legal basis is our legitimate interests in running our business and improving our website.
What About Cookies and Other Identifiers?
To enable our systems to recognize your browser or device and to provide and improve Lemonade Services, we use cookies and other identifiers. For more information about cookies and how we use them, please read our Cookies Policy.
Does Lemonade Share Your Personal Information?
Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share customers' personal information only as described below and with subsidiaries that Lemonade Fashion, Inc. controls that either are subject to this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.
- Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through Lemonade Services. For example, you can order products from third parties through our website or our mobile app. We also offer services or sell product lines jointly with third-party businesses. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.
- Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
- Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy (unless, of course, the customer consents otherwise). Also, in the event that Lemonade Fashion, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
- Protection of Lemonade and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of Lemonade, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
To provide our services and the website, we work with a number of carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:
- Third party service providers for business purposes: to function properly, we rely on a number of carefully selected third parties to provide us with services and products. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products. Below you can find the types of third parties we use:
- Courier companies, that we use in order to deliver the products to you and, as such, they need to have access to your order information, including your name and address. These providers have a global outreach, with many local companies that can be engaged depending on your shipping address;
- Payment providers that we use to process your payment information (including your credit/debit card details) so that we can collect payment from you. These are based in the European Union, United States and China and are engaged depending on your location;
- Anti-fraud and credit check providers to keep us and you secure. They have access to and process your information and associated orders to check for any fraudulent behaviour. Our current providers are based in the United States, Europe and the Middle East.
- Customer Service management providers, that allow us to provide our customer services and improve and manage your customer experience.
- Analytics and search engine providers, like Google, that we use to assist us in the improvement and optimisation of the website. These providers are based in the United States and in Europe.
- Marketing Tools providers that help us enable our marketing. These providers are based in the United States.
- Performance Marketing and Recommendations Providers that help us deliver advertising and recommendations of Lemonade products tailored to your interests and needs.
- Research companies that we can engage to help us carry out surveys regarding your use of our Website and Services.
- IT/technology providers that we use to support, maintain and provide our technology and IT infrastructure that supports our website and the storage of your information. This includes Amazon AWS that we use to host your information. These providers are based in the United States.
- Advertisers for marketing purposes: we can provide your information to our advertising and social media partners that you select (including Facebook and Twitter) where they require the data to select and serve relevant adverts about our and our partners' products and services to you and others;
- Third party service providers to enrich data: We may also enrich, match or combine information we hold about you with data from other sources, for instance by sharing some of your personal data with selected business partners. These partners are based in the United States. We do this to better understand your customer profile and interests so that we can deliver customised offers and other personalised services;
- Third parties where we are considering a corporate transaction: Lemonade is always looking for new opportunities and directions in which to grow. This means sometimes we may consider corporate transactions such as merger, acquisitions, reorganisations, asset sale, or similar. In these instances, we may transfer your information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, your personal information may be one of the assets that are transferred;
- Third parties which help us provide you with a styling service: we are always trying to find new and interactive ways to improve your shopping experience and provide you with a unique personal styling journey.
- To comply with legal requests: on occasion we may be required to liaise with various regulators and law enforcement agencies in a number of different countries, whether as a result of law, a court order, or another legal process. Although we dispute requests wherever suitable, in some cases we may have to share your information with the regulators or law enforcement agencies. Where we consider it appropriate, and provided we are not prohibited from doing so by law or court order, we will attempt to notify you of these legal demands.
- Aggregated information with third parties: we may aggregate your information with the information of other customers, creating a dataset of information about the usage of our website, purchase of products, and other general, grouped information about our customers. The legal basis is our legitimate interest to understand the usage of our service and demand for our product. Although this dataset is aggregated and anonymised, meaning it cannot identify you as an individual, it provides a valuable insight into the use of our website and we may therefore share it with select third parties. These parties may include providers of plugins or similar technologies to help measure traffic, our partners and other providers to allow them to better stock products, and our investors.
How Secure Is Information About Me?
We design our systems with your security and privacy in mind. Keeping you and your personal information secure is very important to us. We take a number of reasonable steps to try to protect the personal information that you provide, including:
- Using a Transport Layer Secure (TLS) to encrypt the personal data that you send us during the order process (including any financial information such as credit or debit card details);
- Not keeping details of your credit or debit card that would enable any third party to transact using that credit or debit card (such as your CVV number); and
- Regularly monitoring our servers and IT systems for possible vulnerabilities and attacks. Unfortunately, despite this, the transmission of information via the Internet is not completely secure. We cannot guarantee the security of your personal data transmitted to or through our website, and any such transmission is at your own risk. In particular, please keep in mind that if you voluntarily disclose personal information through other means of communication than the website in a non-protected environment (such as through email, sms, online messages) then that information can be collected and used by others outside of our or your control.
What Choices Do I Have?
If you have any questions as to how we collect and use your personal information, please contact our Customer Service. Many of our Lemonade Services also include settings that provide you with options as to how your information is being used.
- As described above, you can choose not to provide certain information, but then you might not be able to take advantage of many of the Lemonade Services.
- You can add or update certain information on pages such as your profile page. When you update information, we usually keep a copy of the prior version for our records.
- If you do not want to receive in-app notifications from us, please adjust your notification settings in the app or device.
- The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of Lemonade Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in. For more information about cookies and other identifiers, see our Cookies Policy.
- If you are a designer and you have a signed contract with Lemonade Fashion, Inc., you can add or update certain information on the Designer Portal, update your account information by accessing your “Profile”, and adjust your email or other communications you receive from us by updating your Notification Preferences.
In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, please contact Customer Service. Depending on your data choices, certain services may be limited or unavailable.
You have certain rights in relation to the personal data we hold about you, which we detail below. Some of these only apply in certain circumstances. We also set out how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights and that can include asking a set of security questions to ensure it is you. When you have appointed someone else to do the request on your behalf, that person and/or organisation needs to show a valid power of attorney issued by you. We must respond to a request by you to exercise those rights without undue delay and within at least one month (although this may be extended by a further two months in certain circumstances). To exercise any of your rights, please contact us at privacy@lemonadefashion.com or by writing to the Data Protection Officer, at:
Lemonade Fashion
Building 1243
Beirut Digital District, Bachoura
Beirut, Lebanon
- Access: You have the right to know whether we process personal data about you, and if we do, to access data we hold about you and certain information about how we use it and who we share it with (including the categories of personal data we share with businesses for their direct marketing uses and the names and addresses of those businesses). Please note that in “Profile&rqduo; dashboards, you can see information about you, namely your account details (such as name, email, gender), the addresses you use for billing and shipping, your order history and shopping preferences.
You can also request a copy of your information. If you require more than one copy of the data we hold about you, we may charge a reasonable administration fee.
We may not provide you with certain personal data if providing it would interfere with another's rights (e.g. where providing the personal data we hold about you would reveal information about another person) or where another exemption applies. - Portability: You have the right to receive a subset of the personal data we collect from you in a structured, commonly used and machine-readable format and a right to request that we transfer such personal data to another party. The relevant subset of personal data is data that you provide us with your consent or for the purposes of performing our contract with you. If you wish for us to transfer the personal data to another party, please ensure you detail that party and note that we can only do so where it is technically feasible. We are not responsible for the security of the personal data or its processing once received by the third party. We also may not provide you with certain data if providing it would interfere with another's rights (e.g. where providing the personal data we hold about you would reveal information about another person or our trade secrets or intellectual property).
- Correction: You have the right to correct any personal data held about you that is inaccurate. You can edit your personal information on the “Profile” dashboard. You can also request corrections by emailing us. Please note that in some cases we can ask you to explain in detail why you believe the personal data we hold about you to be inaccurate or incomplete so that we can assess whether a correction is required. Please note that whilst we assess whether the personal data we hold about you is inaccurate or incomplete, you may exercise your right to restrict our processing of the applicable data as described below.
- Erasure: You may request that we erase the personal data we hold about you in certain circumstances. Please scroll down to know what those are:
- We believe that it is no longer necessary for us to hold the personal data we hold about you.
- We are processing the personal data we hold about you on the basis of your consent, and you wish to withdraw your consent and there is no other ground under which we can process the personal data.
- We are processing the personal data we hold about you on the basis of our legitimate interest and you object to such processing. Please provide us with detail as to your reasoning so that we can assess whether there is an overriding interest for us to retain such personal data.
- You no longer wish us to use the personal data we hold about you in order to send you promotions and special offers.
- You believe the personal data we hold about you is being unlawfully processed by us. Also note that you may exercise your right to restrict our processing of the data whilst we consider your request as described below.
Where you have requested that we erase data that we have made public and there are grounds for erasure, we will use reasonable steps to try to tell others that are displaying the data or providing links to the data to erase the data too.
To request that we delete all your personal information, please submit your request using the Contact form which you can find by clicking here. To assist us in processing your request promptly, you must use the subject line “Data Deletion Request”, and submit the form using a browser or Lemonade app in which you are logged in to your Lemonade account. - Restriction of Processing to Storage Only: You have a right to require us to stop processing the personal data we hold about you other than for storage purposes in certain circumstances. Please note that if we stop processing the personal data, we may use it again if there are valid grounds under data protection law for us to do so (e.g. for the defence of legal claims or for another's protection). Listed below are the cases where you may request we stop processing and just store the personal data we hold about you.
- You believe the personal data is not accurate for the period it takes for us to verify your claim.
- You wish to erase the personal data as the processing we are doing is unlawful but you want us to retain the personal data for storage.
- We wish to erase the personal data as it is no longer necessary for our purposes but you require it to be stored for the establishment, exercise or defence of legal claims.
- You have objected to us processing personal data we hold about you on the basis of our legitimate interest and you wish us to stop processing the personal data whilst we determine whether there is an overriding interest in us retaining such personal data.
- Objection: At any time you have the right to object to our processing of data about you in order to send you promotions and special offers, including where we build profiles for such purposes and we will stop processing the data for that purpose. You can do so by ticking “unsubscribe” at the bottom of each marketing email we send you. Please note that you will still receive emails related to the orders you make through our website or updates to our Terms & Conditions and Privacy Policy. You also have the right to object to our processing of data about you and we will consider your request in other circumstances as detailed below:
- We are processing the data we hold about you (including where the processing is profiling) on the basis of our or a third party's legitimate interest and you object to such processing. Please provide us with detail as to your reasoning so that we can assess whether there is a compelling overriding interest in us continuing to process such data or if we need to process it in relation to legal claims. Also note that you may exercise your right to request that we stop processing the data whilst we make the assessment on an overriding interest.
- Withdrawal of Consent: You can withdraw your consent at any time by unsubscribing at the bottom of each email received or by writing emailing us as set out below.
Are Children Allowed to Use Lemonade Services?
Lemonade does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Lemonade Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.
California Consumer Privacy Act
Click here to read additional disclosures required under the California Consumer Privacy Act.
Conditions of Use, Notices, and Revisions
If you choose to use Lemonade Services, your use and any dispute over privacy is subject to this Policy and our Terms of Service, including limitations on damages, resolution of disputes, and application of the law of the state of Delaware. If you have any concerns about privacy at Lemonade Fashion, Inc., please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Policy will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.